Myth Busting: The Truth About “Safe” Tanning and Its Hidden Costs

By Dr. Mark Gray, Harvard-Trained Dermatologist and Ao Co-Founder

 

Debunking the Healthy Tan Myth

The "healthy tan" myth persists, but evidence debunks it. Tanning is skin's distress response to UV injury, producing melanin as a shield – but it's inefficient, blocking only 50-70% of rays (British Journal of Dermatology). A large-scale study of 30,000 Swedes found tanners had 50% higher melanoma risk.

Risks of Indoor and Outdoor Tanning

Alarming stat: Indoor tanning causes 419,000 skin cancer cases yearly in the US (CDC), with UV lamps emitting 12x more UVA than midday sun. Fact: No tan is safe – UV alters DNA, leading to mutations detectable after one session (Nature Communications). Dermatology research shows "base tans" offer SPF2 equivalent, negligible against burns.

Tanning is skin's distress response to UV injury

Long-Term Consequences on Skin

Hidden costs include accelerated aging: A twin study in Plastic and Reconstructive Surgery compared tanners to non-tanners, revealing 10-15 years more wrinkles. Environmental factors in sunny climates compound this in sunny climates.

Evidence-Based Alternatives to Tanning

To counter myths, embrace protection. Ao's Daily Sun Repair set, with AM Serum boosting SPF efficacy, provides tan-free glow – subtly repairing what myths overlook.

James Rangihika

I’m a marketer, strategist, entrepreneur, founder, C-Suite executive, and proud dad. I’ve started and led award-winning brands across various industry verticals.

I am relentless in driving non-linear growth and ‘moving the needle’ for category disruptors and non-profits. Kevin Roberts CNZM, former CEO and Chair of Saatchi & Saatchi, sums me

up best:

“What I admire about you is you’re creative in every way, but you’re also ops and execution – quite the package.”

http://www.loganbrooke.com
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