By Kelly Kovack
Ao Skincare recently featured in Beauty Matter's Curated List of Emerging Brands and Interesting Trends to Watch in 2019. In this article, Beauty Matter's founder Kelly Kovack, in collaboration with Beautystreams, a global beauty trend forecasting agency, showcases key trends amongst exhibitors of Cosmoprof North America 2019.
Beauty with a conscience is a key driver for innovation today. From zero-waste practices to ethical ingredient sourcing and clean formulations, brands know that consumers are seeking to live ever more mindfully, while still delighting in the user experience. If eco-living is the price of entry for brands today, holistic innovations across multiple touch points will be the key differentiators.
Harvard-trained pathologist and dermatologist Dr. Mark Gray has applied the Hippocratic Oath to skincare, creating nontoxic formulations developed using instigative expertise that questions standard skincare practices. Ao uses adaptive ingredients and cold processed formulas that rethink the way you moisturize. Dr. Gray treats skin as a responsive organ that adapts and evolves. His approach makes skin healthy and strong, so it can protect and defend itself naturally.
You can read the whole coverage here.